QI Salon, a renowned beauty haven in Warsaw, Poland. QI offers hair styling services and advanced training for stylists in the latest coloring techniques, and a wealth of hair care knowledge and professional products for clients.
The founder of Qi sought our expertise when the brand had reached a growth plateau and faced challenges in market positioning and communication. In the past two years, the number of beauty salons in Warsaw has tripled, making it evident that being merely good is no longer sufficient.
• Attract new clients to the salon
• Create a cohesive brand
• Enhance brand awareness and loyalty
• Increase the average transaction value
The salon experienced 23% increase in new clients through both online and offline channels, thanks to effective and simple rebranding and strategic tactics we suggested to them. Implementing segmentation for stylists led to a higher average ticket price for top-tier masters. Qi's strong market position as an expert in advanced colouring techniques significantly boosted brand recognition and customer loyalty. Additionally, the introduction of simple, branded materials resulted in an increase in user-generated content. Qi exemplifies how rebranding and well-executed communication strategies can elevate a brand to new heights.